2026-03-28
Africa-facing ventures need context, not shortcuts
Market excitement is not enough. The best projects move with better local understanding and fewer imported assumptions.
Africa is too often discussed at the wrong altitude: either too abstract or too simplistic.
Serious work needs context, listening, trusted local partners, and a sense of what should move slowly versus what can move fast.
Advisory is useful when it reduces friction and bad assumptions, not when it adds more slides to the process.